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Bivouac Ciderworks
Date
April 2020 - Present
Location
San Diego, CA
Role
Brand Marketing Manager
Website
Accolades
10 Best Cideries in the U.S. - USA Today 10 Best
Best Cider 2022 - San Diego Magazine
Best Alt Drink 2023 & 2024 - San Diego Magazine
Bronze Medal: Fruit Cider - San Diego International Beer Competition
Career Highlights
• Led strategic initiatives that significantly contributed to the company's success, resulting in the attainment of multiple prestigious awards, including recognition as one of the '10 Best Cideries in the U.S.' by USA Today in 2022, and accolades such as 'Best Cider 2022' by San Diego Magazine and 'Best Alt Drink 2023 & 2024' by the same publication, highlighting a consistent commitment to excellence and innovation in the beverage industry.
• Managed end-to-end social media campaigns across various platforms, contributing to a 200% growth in social media followers.
• Successfully executed integrated marketing campaigns to enhance brand visibility and drive consumer engagement, resulting in an average 50% year-over-year revenue growth.
• Played a pivotal role in the successful expansion into three new distribution territories within a three-year timeframe.
• Instrumental in the development of the Investment Deck, securing investments for the company through market research, design, and compelling copywriting.
• Instrumental in the conceptualization, design, and execution of Bivouac Ciderworks’ new location consisting of multiple business models including a cider tasting bar, coffee shop, and retail store.
• Developed and executed creative content strategies for paid social media channels, omnichannel marketing programs, and website resulting in a 44% increase in email open rates, a 40% expansion in digital audience reach, 20K new website visitors and an average of 374K Google search impressions in 2023.
As Brand Manager at Bivouac Ciderworks, I orchestrated comprehensive marketing strategies, overseeing branding, social media, digital marketing, multi-channel campaigns, and event management. With a hands-on approach, I managed projects from conception to execution, ensuring timely delivery and optimal results. I collaborated with design teams, creative agencies, and sales counterparts to create compelling brand assets, drive consumer engagement, and boost sales revenue through targeted email marketing efforts. In this dynamic role, I consistently demonstrated the ability to juggle multiple responsibilities while maintaining a sharp focus on achieving strategic objectives and fostering brand excellence.
Primary Responsibilities:
• Collaborate with various teams to ensure brand strategies are executed effectively
• Develop social media strategies & content creation for various platforms
• Long-form copy-writing: blog posts, website copy, landing pages, press releases and branded articles
• Develop plans for on and off-premise programming to enhance brand presence and increase sales velocity
• Oversee newsletter and digital marketing initiatives
• Coordinate PR efforts, including preparation and distribution of PR boxes for media, and sourcing influencers and brand partnerships
• Develop and execute KPI strategies
• Conduct ongoing analysis of the market and industry trends to make informed, strategic decisions
• Work with the sales team on planning and execution
• Manage chain submissions and/or new item submissions for major accounts including Sprouts, Total Wine & More, and Whole Foods
• Event planning and coordination, encompassing a broad spectrum of events (planned 25+ events in 2023)
• Co-produce brand assets and marketing collateral that seamlessly align with the brand identity, encompassing point-of-sale materials, sell sheets, graphics, product packaging, paid ads and merchandise
• Assist in the organization and coordination of trade shows and other promotional events
• Manage brand website, focusing on content updates, functionality improvements, and promotional strategies
• Design marketing materials (advertising, labels, menus, stickers, etc.) for branded sample shipments, trade shows, customer events, etc.
